MH Mena
Shining the light on exclusive haute couture craftsmanship to propel a rising brand forward.
This project was carried out in 2021 during my time at Digital360.mobi
Role: Web designer
Other contributors: Project Manager, Copywriter, Photographer, Videographer, Web developers
Tools: Figma
Outcomes: Improved brand positioning - a digital experience that resonates with MH Mena’s target audience
Results highlight: 141.08% traffic increase in November 2021 compared to the previous month
Context
As a rising haute couture atelier, MH Mena needed a new website to elevate their brand and attract their target audience, presenting their craftsmanship and collections in a sophisticated and modern fashion.
We interviewed their founder and creative director to understand their ambition and vision, and what was needed to achieve the desired result.
UNDERSTANDING THE CLIENT'S BRIEF
MH Mena works with high-end clientele including actresses, TV presenters, royals, stylists, business women and influencers. I interviewed some of their clients to create personas that reflected the target audience.
LEARNING ABOUT THE TARGET AUDIENCE
Inspiration
During the discovery call, I briefly learned about other brands in the haute couture industry and used them to take inspiration.
Presenting concepts
I presented two concept designs using some of MH Mena's existing imagery, showcasing how we could translate their vision into a luxurious, elegant experience.
Imagery & media
MH Mena also hired Digital360 for a complete photo and video shoot to launch their new website and collection. I helped the client select the best photos that would work on the website before confirming them for editing.
Teamwork
The copywriter crafted elegant copy about MH Mena's brand philosophy and craftsmanship. Our developers ensured the website smoothly loads the collection's photos and the forms to book a consultation or receive the lookbook work accurately. Collaborating with them from start to finish was key to achieving the final result.
Website launch
The new website features clean layouts, elegant typography, curated copy and stunning photography, translating the client’s vision into a digital space that tells MH Mena’s story and showcases the quality of their craftsmanship.
Lookbook
The new website allows customers to receive a lookbook of the recent or upcoming collection in PDF format. I designed the digital lookbook giving central stage to the collection's photographs while including a brief description of each garment.
