The Small HR Company
Showcasing the value of a modern HR company to attract top brands in their target audience.
This project was carried out in 2022 during my time at Digital360.mobi
Role: Web designer
Other contributors: Project Manager, Copywriter, Web developers
Tools: Figma
Outcomes: Elevated brand positioning which resulted in TSHC securing high-value partnerships in their industry
Context
UNDERSTANDING THE BRIEF
The Small HR Company came to Digital360 because their existing website didn't give justice to their unique selling point and vision.
We met with them to understand their needs and ambitions. We presented our way of working and established a collaborative path forward to achieve the desired outcome.
TARGET AUDIENCE
The Small HR Company works with the creative industries, from television and film to fashion and architecture. Based in the UK, their scope spans internationally by supporting TV and film production companies with local entities in multiple locations around the world.
COMPETITORS
Main gap:
Competitors showed a detailed description of their services. The Small HR Company website was lacking well-crafted content to communicate their USP.
Key opportunity:
Competitors’ online presence felt more formal, in some cases a little outdated. TSHC had an opportunity to let their creative and innovative approach shine through.
Mood board
Part of the vision was to create visual impact while keeping a clean and friendly look and feel. With that in mind, I created a mood board that helped me visualise the design direction.
Presenting concepts
In line with the brief and inspired by different elements in the mood board, I designed four concepts featuring a bold yet friendly aesthetic, fun details, clear calls to action and compact text areas. I presented the concepts to the client, and we agreed on the new design direction.
Teamwork
Designing a website means considering all aspects that contribute to realising a functional, on-brand digital space intended to engage customers and guide them to find what they are looking for.
Our copywriter crafted the compelling written content The Small HR Company website was lacking. Collaborating with developers, I assessed any feasibility blockers, opportunities to enhance the user experience, and an estimated timeline to launch.
Creating visual impact
For hero sections, I sourced 3D graphics featuring different objects, and by applying light colour editing I created a cohesive set that feel like part of The Small HR Company's brand.
Bringing the website to life
The project result is a compact-size, impactful online space that reflects The Small HR Company's brand and vision, and speaks to their target audience. The website features key pages such as Services, About and Contact. It also includes their Blog and a dedicated page about their HR compliance training app.
