WinWin
Classifieds app
How might we elevate second-hand online shopping for conscious buyers and sellers?
CareerFoundry concept project, 2020
User Interface Analysis of existing apps
UI Design & Mockups
Style Guide
Tools:
Figma
The data leading the way
“Searches for ‘pre-owned’ rised 19% in January 2021 compared to January 2020 and increased a further 38% in January 2022”
Charged Retail UK
“Secondhand is becoming a global phenomenon, expected to grow 127% by 2026”
ThreadUp
What can we learn and do better?
By conducting an analysis on two existing apps, Letgo and Gumtree, I could identify elements and patterns to integrate in the design of WinWin as well as opportunities to propose a better user experience. I took inspiration from the modern style of Letgo, while I noticed that I could create a more polished display of the items listing and details when analysing Gumtree.
LETGO
“Make money selling. Find items near you”
Vibrant colours
Featuring items in multiple categories
Large images
Interactive
GUMTREE
“Buy and sell in a snap. Discover local deals.”
Very busy and rather outdated interface design
Featuring items in multiple categories
Small images
Interactive
Mid-fidelity wireframes
After some initial sketching, I created mid-fidelity wireframes which served as the base for the final user interface design.
User interface design
NO MESSY SECOND-HAND
Items are organised in clear categories that are visually appealing and that can also be searched and filtered. The navigation gives users immediate access to their account and messages and the ability to easily post an item they want to sell.
ALL THE INFORMATION YOU NEED
The item’s details are clearly displayed and accompanied by images. Users can view how the seller is rated on the app and the location where the item is available. The app also suggests similar items in the same category. Should users need to know more about the item first, they can also contact the seller through the chat.
EASILY SELL YOUR ITEMS AND MANAGE YOUR ACCOUNT
Posting an item for sale takes just a few steps. By adding the item's location, it also becomes easier for users to meet potential buyers in their area. On the account page, users have a visual overview of the items they've liked, purchased and sold.
The style guide
WinWin's style guide reflects the collection of UI and brand elements that make the app's modern, functional and conscious character.
